OCAD University

Case study | Going analogue: auto-ethnographic insights on being steeped in analogue

Prateeksha Singh is a multi-disciplinary experience designer, who is interested in exploring how storytelling and art, in all its incarnations, can be used as a medium for public engagement.  She draws inspiration from her varied background: personally- a serial traveler, black & white film photographer, and someone who has lived in eight countries and speaks four languages, and professionally- someone who has corporate (Certified Public Accountant, U.S), start-up/non-profit/social enterprise, academic and entrepreneurial experiences to draw from. She currently has a boutique design consultancy, mpathy, and attends OCAD University, pursuing a MDes in Strategic Foresight and Innovation. Prateeksha is passionate about social justice, and drawn to working on issues surrounding food, environment, gender, and the need to build greater social and personal resilience.

This case study will share insights and explore how might they be used to create a new and smoother relationship with technology in our life. Auto-ethnographic insights on being steeped in analogue.